Target Audience

The renovation enhances the environment for faculty, staff, students, and external partners of HSUHK School of Business. It aims to strengthen institutional presence by creating a professional, cohesive space grounded in the symbolic strength and clarity associated with bamboo.

Design Approach

The design translates bamboo’s attributes—resilience, structure, and refined simplicity—into a contemporary spatial identity. Movable 3D elements, refreshed wall graphics, and a newly constructed name plate create a unified, future-ready environment that reinforces brand consistency and institutional professionalism.

Marketing Strategy

By incorporating bamboo-inspired visual principles into the physical space, the renovation elevates brand perception and strengthens stakeholder confidence. The cohesive upgrade supports engagement, enhances institutional storytelling, and positions HSUHK School of Business as a forward-oriented, value-driven academic leader.