Target Audience

The initiative engages EdUHK students, faculty, alumni, and strategic partners, while extending its reach to the wider community and marathon audiences. It positions education, wellbeing, and perseverance as shared values that resonate beyond the campus.

Design Approach

The visual system translates “Run for Education Futures” into a strong, forward-moving identity. Dynamic graphic lines, disciplined typography, and confident colour application convey momentum, unity, and aspiration, reinforcing the connection between physical endurance and long-term educational vision.

Marketing Strategy

Leveraging the high-profile Hong Kong Marathon, the campaign delivers strong public visibility and brand association. Consistent application across team apparel and promotional materials strengthens institutional recognition, communicates purpose, and reinforces EdUHK’s commitment to shaping future-focused education through action.

Target Audience

The renovation enhances the environment for faculty, staff, students, and external partners of HSUHK School of Business. It aims to strengthen institutional presence by creating a professional, cohesive space grounded in the symbolic strength and clarity associated with bamboo.

Design Approach

The design translates bamboo’s attributes—resilience, structure, and refined simplicity—into a contemporary spatial identity. Movable 3D elements, refreshed wall graphics, and a newly constructed name plate create a unified, future-ready environment that reinforces brand consistency and institutional professionalism.

Marketing Strategy

By incorporating bamboo-inspired visual principles into the physical space, the renovation elevates brand perception and strengthens stakeholder confidence. The cohesive upgrade supports engagement, enhances institutional storytelling, and positions HSUHK School of Business as a forward-oriented, value-driven academic leader.