- Digital
- Event
- Graphic
Target Audience
The launch engages employers, CSR leaders, HR professionals, healthcare partners and media to promote workplace smoking cessation. It supports participating companies in implementing smoke-free policies and encourages organisational investment in employee health and wellbeing.
Design Approach
The concept transforms the launch into a visual metaphor for cessation, using an interactive installation that symbolises dismantling smoking habits. This idea-driven gesture externalises behaviour change, reinforcing collective resolve for healthier corporate environments. (Project context summary)
Marketing Strategy
The ceremony’s experiential design becomes a focal element for press and stakeholder engagement, strengthening message recall. By embedding symbolic interaction into coverage and communication assets, the launch boosts visibility and positions the programme as impactful and socially responsible. (Project press)
- Digital
- Event
- Graphic
Hong Kong Baptist University
Department of Marketing organizes annual dinner for students, alumnus and staffs every year. It provides a platform for all parties to have a gathering and award the best performance students in all courses. DT Design to be invited to manage this event this year.
“Stay connected” was the main theme of the annual dinner. The annual dinner strengthen interaction and induce engagement between HKBU and Alumni. “Star” is used as the main design element, which symbolizes the connection between different parties of HKBU Marketing Department and wishing all of them to have a bright future. We created a warm atmosphere in the event.
A rising star has been used to unite different parties. We matched gold and purple in color-tone for upgrading the level of the annual dinner.
Time Capsule is one of the meaningful items in this event, recording the great moment. We designed the time capsule and wish cards for the guests to keep their wishing which was a memorable thing for them. After two years, they could come back to HKBU and get back their wishing.
To increase more interaction with all guests, we created the QR code at the time tunnel. Time tunnel showed the timeline of HKBU Marketing Department which included some memorable pictures of the department. The QR code displayed in the time tunnel encourage people getting secret photos.
To make sure the event could be operated effectively, DT Design participated in the event management. We considered differnt setting and arrange the schedule of the event.
