- Digital
- Event
- Graphic
Target Audience
The initiative engages EdUHK students, faculty, alumni, and strategic partners, while extending its reach to the wider community and marathon audiences. It positions education, wellbeing, and perseverance as shared values that resonate beyond the campus.
Design Approach
The visual system translates “Run for Education Futures” into a strong, forward-moving identity. Dynamic graphic lines, disciplined typography, and confident colour application convey momentum, unity, and aspiration, reinforcing the connection between physical endurance and long-term educational vision.
Marketing Strategy
Leveraging the high-profile Hong Kong Marathon, the campaign delivers strong public visibility and brand association. Consistent application across team apparel and promotional materials strengthens institutional recognition, communicates purpose, and reinforces EdUHK’s commitment to shaping future-focused education through action.
- Graphic
Target Audience
Located within West Kowloon’s cultural crossroads, the installation invites students, educators, and visitors into a narrative of discovery. It appeals to those drawn to institutions that champion imagination, diversity, and the evolving story of education.
Design Approach
The design interprets “Education Futures, Diverse Talents” as a visual journey. Expanding geometries, interwoven layers, and refined colour harmonies narrate the progression from individual potential to collective brilliance, capturing the poetry and momentum of educational transformation.
Marketing Strategy
By embedding EdUHK’s identity into a celebrated cultural landmark, the installation becomes a living chapter of the university’s story. Its immersive presence elevates brand perception, deepens emotional resonance, and positions the institution as a visionary shaping tomorrow’s learning landscape.
- Graphic
Hong Kong Baptist University
Target Audience
The campaign engages everyday individuals who may not typically consider mental wellness programmes. By adopting a lightly recruitment-inspired tone, it presents participation as an open invitation, encouraging a broad demographic to recognise wellness as relevant and accessible to their daily lives.
Design Approach
The design incorporates gentle cues from recruitment communication—clear headlines, structured layouts, and direct messaging—without overshadowing warmth and approachability. Relatable illustrations and balanced colours reinforce inclusivity, highlighting that the initiative welcomes all people seeking emotional balance and preventive support.
Marketing Strategy
A multi-platform rollout leverages the approachable invitation style to encourage public engagement. By presenting wellness participation as an easy, natural step, the campaign broadens reach, strengthens trust, and positions the programme as an inclusive, community-focused mental wellbeing resource.
- Event
- Graphic
- Space
Hong Kong Baptist University
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