- Event
- Graphic
- Space
The Hang Seng University of Hong Kong
Target Audience
The Infoday engages prospective students, parents, and educators evaluating business education pathways. It communicates HSUHK School of Business’s readiness to equip students with skills, mindset, and confidence aligned with evolving industry and academic expectations.
Design Approach
The design translates “Be Ready” into clear spatial flow, confident graphic structures, and decisive visual cues. Fully aligned with the refreshed SBUS corporate theme, consistent typography and colour application reinforce preparedness, professionalism, and a future-focused learning environment.
Marketing Strategy
By presenting the Infoday as a cohesive brand experience, the event strengthens perception and recall. Integrated visuals across the venue support recruitment messaging, reinforce institutional confidence, and position the School as a prepared, forward-looking choice for future business leaders.
- Event
- Graphic
- Space
Hong Kong Baptist University
- Digital
- Event
- Graphic
Target Audience
The launch engages employers, CSR leaders, HR professionals, healthcare partners and media to promote workplace smoking cessation. It supports participating companies in implementing smoke-free policies and encourages organisational investment in employee health and wellbeing.
Design Approach
The concept transforms the launch into a visual metaphor for cessation, using an interactive installation that symbolises dismantling smoking habits. This idea-driven gesture externalises behaviour change, reinforcing collective resolve for healthier corporate environments. (Project context summary)
Marketing Strategy
The ceremony’s experiential design becomes a focal element for press and stakeholder engagement, strengthening message recall. By embedding symbolic interaction into coverage and communication assets, the launch boosts visibility and positions the programme as impactful and socially responsible. (Project press)
- Graphic
Hong Kong Baptist University
Target Audience
The campaign engages everyday individuals who may not typically consider mental wellness programmes. By adopting a lightly recruitment-inspired tone, it presents participation as an open invitation, encouraging a broad demographic to recognise wellness as relevant and accessible to their daily lives.
Design Approach
The design incorporates gentle cues from recruitment communication—clear headlines, structured layouts, and direct messaging—without overshadowing warmth and approachability. Relatable illustrations and balanced colours reinforce inclusivity, highlighting that the initiative welcomes all people seeking emotional balance and preventive support.
Marketing Strategy
A multi-platform rollout leverages the approachable invitation style to encourage public engagement. By presenting wellness participation as an easy, natural step, the campaign broadens reach, strengthens trust, and positions the programme as an inclusive, community-focused mental wellbeing resource.
- Graphic
- Space
The Hang Seng University of Hong Kong
Target Audience
The renovation enhances the environment for faculty, staff, students, and external partners of HSUHK School of Business. It aims to strengthen institutional presence by creating a professional, cohesive space grounded in the symbolic strength and clarity associated with bamboo.
Design Approach
The design translates bamboo’s attributes—resilience, structure, and refined simplicity—into a contemporary spatial identity. Movable 3D elements, refreshed wall graphics, and a newly constructed name plate create a unified, future-ready environment that reinforces brand consistency and institutional professionalism.
Marketing Strategy
By incorporating bamboo-inspired visual principles into the physical space, the renovation elevates brand perception and strengthens stakeholder confidence. The cohesive upgrade supports engagement, enhances institutional storytelling, and positions HSUHK School of Business as a forward-oriented, value-driven academic leader.
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