- Event
- Graphic
- Space
The Hang Seng University of Hong Kong
Target Audience
The Infoday engages prospective students, parents, and educators evaluating business education pathways. It communicates HSUHK School of Business’s readiness to equip students with skills, mindset, and confidence aligned with evolving industry and academic expectations.
Design Approach
The design translates “Be Ready” into clear spatial flow, confident graphic structures, and decisive visual cues. Fully aligned with the refreshed SBUS corporate theme, consistent typography and colour application reinforce preparedness, professionalism, and a future-focused learning environment.
Marketing Strategy
By presenting the Infoday as a cohesive brand experience, the event strengthens perception and recall. Integrated visuals across the venue support recruitment messaging, reinforce institutional confidence, and position the School as a prepared, forward-looking choice for future business leaders.
- Event
- Graphic
- Space
Hong Kong Baptist University
- Digital
- Event
- Graphic
Hong Kong Baptist University
Department of Marketing organizes annual dinner for students, alumnus and staffs every year. It provides a platform for all parties to have a gathering and award the best performance students in all courses. DT Design to be invited to manage this event this year.
“Stay connected” was the main theme of the annual dinner. The annual dinner strengthen interaction and induce engagement between HKBU and Alumni. “Star” is used as the main design element, which symbolizes the connection between different parties of HKBU Marketing Department and wishing all of them to have a bright future. We created a warm atmosphere in the event.
A rising star has been used to unite different parties. We matched gold and purple in color-tone for upgrading the level of the annual dinner.
Time Capsule is one of the meaningful items in this event, recording the great moment. We designed the time capsule and wish cards for the guests to keep their wishing which was a memorable thing for them. After two years, they could come back to HKBU and get back their wishing.
To increase more interaction with all guests, we created the QR code at the time tunnel. Time tunnel showed the timeline of HKBU Marketing Department which included some memorable pictures of the department. The QR code displayed in the time tunnel encourage people getting secret photos.
To make sure the event could be operated effectively, DT Design participated in the event management. We considered differnt setting and arrange the schedule of the event.
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