- Event
- Graphic
- Space
The Hang Seng University of Hong Kong
Target Audience
The Infoday engages prospective students, parents, and educators evaluating business education pathways. It communicates HSUHK School of Business’s readiness to equip students with skills, mindset, and confidence aligned with evolving industry and academic expectations.
Design Approach
The design translates “Be Ready” into clear spatial flow, confident graphic structures, and decisive visual cues. Fully aligned with the refreshed SBUS corporate theme, consistent typography and colour application reinforce preparedness, professionalism, and a future-focused learning environment.
Marketing Strategy
By presenting the Infoday as a cohesive brand experience, the event strengthens perception and recall. Integrated visuals across the venue support recruitment messaging, reinforce institutional confidence, and position the School as a prepared, forward-looking choice for future business leaders.
- Graphic
- Space
The Hang Seng University of Hong Kong
Target Audience
The renovation enhances the environment for faculty, staff, students, and external partners of HSUHK School of Business. It aims to strengthen institutional presence by creating a professional, cohesive space grounded in the symbolic strength and clarity associated with bamboo.
Design Approach
The design translates bamboo’s attributes—resilience, structure, and refined simplicity—into a contemporary spatial identity. Movable 3D elements, refreshed wall graphics, and a newly constructed name plate create a unified, future-ready environment that reinforces brand consistency and institutional professionalism.
Marketing Strategy
By incorporating bamboo-inspired visual principles into the physical space, the renovation elevates brand perception and strengthens stakeholder confidence. The cohesive upgrade supports engagement, enhances institutional storytelling, and positions HSUHK School of Business as a forward-oriented, value-driven academic leader.
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