EdUHK Hong Kong Marathon Running Team
- Digital
- Event
- Graphic
Target Audience
The initiative engages EdUHK students, faculty, alumni, and strategic partners, while extending its reach to the wider community and marathon audiences. It positions education, wellbeing, and perseverance as shared values that resonate beyond the campus.
Design Approach
The visual system translates “Run for Education Futures” into a strong, forward-moving identity. Dynamic graphic lines, disciplined typography, and confident colour application convey momentum, unity, and aspiration, reinforcing the connection between physical endurance and long-term educational vision.
Marketing Strategy
Leveraging the high-profile Hong Kong Marathon, the campaign delivers strong public visibility and brand association. Consistent application across team apparel and promotional materials strengthens institutional recognition, communicates purpose, and reinforces EdUHK’s commitment to shaping future-focused education through action.