Target Audience
Located within West Kowloon’s cultural crossroads, the installation invites students, educators, and visitors into a narrative of discovery. It appeals to those drawn to institutions that champion imagination, diversity, and the evolving story of education.
Design Approach
The design interprets “Education Futures, Diverse Talents” as a visual journey. Expanding geometries, interwoven layers, and refined colour harmonies narrate the progression from individual potential to collective brilliance, capturing the poetry and momentum of educational transformation.
Marketing Strategy
By embedding EdUHK’s identity into a celebrated cultural landmark, the installation becomes a living chapter of the university’s story. Its immersive presence elevates brand perception, deepens emotional resonance, and positions the institution as a visionary shaping tomorrow’s learning landscape.