Target Audience
The Infoday engages prospective students, parents, and educators evaluating business education pathways. It communicates HSUHK School of Business’s readiness to equip students with skills, mindset, and confidence aligned with evolving industry and academic expectations.
Design Approach
The design translates “Be Ready” into clear spatial flow, confident graphic structures, and decisive visual cues. Fully aligned with the refreshed SBUS corporate theme, consistent typography and colour application reinforce preparedness, professionalism, and a future-focused learning environment.
Marketing Strategy
By presenting the Infoday as a cohesive brand experience, the event strengthens perception and recall. Integrated visuals across the venue support recruitment messaging, reinforce institutional confidence, and position the School as a prepared, forward-looking choice for future business leaders.